Press Releases - 2012 May 02
ASTRAL RADIO HELPS 'BREAKFAST CLUBS OF CANADA' TO SHINE
'HELP THEM SHINE!' CAMPAIGN RAISES $2.9 MILLION
A tremendous success for Breakfast Clubs of Canada in partnership with Walmart Canada to exceed their goal of $2.5million by raising $2.9million during the 'Help Them Shine!' campaign that took place February 16 to March 11, 2012. Funds raised go to support and launch new in-school breakfast programs. Astral Radio executed a customized Media Creativity program in 12 markets on 28 stations across Canada. The collective participation of all the radio stations supported the initiative to create awareness and promote the annual fund-raising with the help of spokesperson Arlene Dickinson (of Dragon's Den fame) - link to audio clip. Listeners were encouraged to buy $1 bookmarks at their local Walmart store. This included PSA's, live mentions/liners, interviews, remotes plus station website special event sections, digital ads & e-newsletters. In addition, other generous sponsors directed a portion of sales during the campaign.
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Tags : Breakfast Clubs Of Canada, Charity
Press Releases - 2011 December 19
ASTRAL RADIO SET TO ACQUIRE SHORE FM IN VANCOUVER
CRTC AUTHORIZES PURCHASE TO BE COMPLETED IN EARLY 2012
Astral Radio - Press Release
"With the acquisition of Shore FM, Astral will add a new radio station to its media portfolio, comprising of Virgin Radio 95.3 and AM 650, a nine-face digital outdoor advertising network, as well as a number of specialty and pay-television services." A complete slate of targeted media properties to reach Vancouver consumers.
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Tags : Astral, Vancouver, Shore FM, CRTC
Resources - 2011 November 07
BROADCAST CALENDAR 2011-2014
BACK BY POPULAR DEMAND
To request laminated copies, please contact us via info@astralradioplus.com.
Click here to download: Astral RadioPlus Broadcast Calendar 2011-2014
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Tags : Broadcast Calendar
Press Releases - 2011 September 26
MAKE IT 'THE WORKS' FROM ASTRAL MIX
ADVERTISERS MULTI-PLATFORM ROADBLOCK IN QUEBEC
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Astral Mix introduces THE WORKS, an exclusive media offer that allows advertisers to effectively reach the majority of Quebecers simultaneously via an optimal mix of Astral's TV assets, radio networks, digital and out-of-home properties. Press release. It is a 'best-of' synergetic offering designed for maximum impact in a one-week package. Ask for THE WORKS!
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Tags : Astral Mix, The Works
Resources - 2011 September 07
WELCOME TO 'ASTRAL'S DIGITAL MONITOR'
NEW FEATURE BROUGHT TO YOU BY ASTRAL RADIO RESEARCH
This initiative has a simple mandate: to help you make sense of all that data! This report will be a regular feature that will highlight various topics of interest including prominent industry trends and client success stories. True to Astral Research experience and integrity, each data point will be sourced, so you can use the information with confidence.
September 2011: Mobile In Canada (PDF File). Astral Radio's level of engagement with its audiences is growing, with access to station listeners online, through email and now on the mobile platform. The September issue of the Digital Monitor includes a look at mobile usage in Canada. We profile the Mobile Internet users, highlight the relationship between RADIO and the Mobile platform, and detail the recent success of Astral Radio's iPhone applications. To be added to the direct e-distribution list please contact us at info@astralradioplus.com.
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Tags : Astral's Digital Monitor
Industry