Press Releases - 2012 May 02
ASTRAL RADIO HELPS 'BREAKFAST CLUBS OF CANADA' TO SHINE
'HELP THEM SHINE!' CAMPAIGN RAISES $2.9 MILLION
A tremendous success for Breakfast Clubs of Canada in partnership with Walmart Canada to exceed their goal of $2.5million by raising $2.9million during the 'Help Them Shine!' campaign that took place February 16 to March 11, 2012. Funds raised go to support and launch new in-school breakfast programs. Astral Radio executed a customized Media Creativity program in 12 markets on 28 stations across Canada. The collective participation of all the radio stations supported the initiative to create awareness and promote the annual fund-raising with the help of spokesperson Arlene Dickinson (of Dragon's Den fame) - link to audio clip. Listeners were encouraged to buy $1 bookmarks at their local Walmart store. This included PSA's, live mentions/liners, interviews, remotes plus station website special event sections, digital ads & e-newsletters. In addition, other generous sponsors directed a portion of sales during the campaign.
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Tags : Breakfast Clubs Of Canada, Charity
Feature - 2012 April 03
ASTRAL HIGHLIGHTS MEDIA CREATIVITY IN LATEST TRADE CAMPAIGN
WEB BASED CAMPAIGN PLAYS ON STEREOTYPES OF OUR INDUSTRY
Following the success of last year's national trade advertising campaign "Media is the New Creative", the media creatives are back in a video series permitting us to 'read into the minds of all the players'; be they media, creative, account services or the client. <<This isn't a chinese buffet>>
The rapid evolution of today's media landscape is transforming the media planner's role. As a result, readymade media buying solutions simply no longer suffice and media planning has attained creativity in its own right. "Being at the table at the onset of the ideation stage, media planners have greater influence on the direction of campaigns, and need both imaginative and knowledgeable partners who will collaborate with them in pushing the boundaries. We at Astral want to be that partner, capable of combining the extended consumer research and creativity of our multiplatforms."
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Tags : Astral, B2B, Media Creativity
Resources - 2012 March 25
ASTRAL'S DIGITAL MONITOR
MARCH 2012: DIGITAL STATS CHEAT SHEETS
The Internet is the most measurable medium, but with the abundance of data, determining which stats to select can be a challenge. The March 2012 issue of Astral's Digital Monitor aggregates the most essential online statistics into a series of 'cheat sheets'. Sourcing information from comScore, IAB and Ipsos, the sheets provide an at-a-glance look at Canadians' online and mobile habits. The continued strength of ASTRAL RADIO's online properties and the recent successes in MOBILE and On-Demand Streaming are also profiled.
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Industry - 2012 March 01
HUNDREDS OF ENTRIES... ONE $10,000 GRAND PRIZE
TICKETS ON SALE NOW FOR THE 2012 CRYSTAL AWARDS LUNCHEON
This year's event will take place on Thursday, March 22nd in the Imperial Room at The Fairmont Royal York, beginning at 12:30pm. See Press Release. Comedic talent Jean Paul (photo) to host the Luncheon, and the musical guest is Justin Nozuka. We hope to see you there!
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Tags : Crystal Awards
Press Releases - 2012 February 01
ASTRAL RADIO LAUNCHES ON-DEMAND DIGITAL MUSIC SERVICE
NEW AND INNOVATIVE PLATFORMS TO DISCOVER AND SHARE MUSIC
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On-Air, Online, On-Site > On-Demand.
Astral Radio is the first radio broadcaster in Canada to offer this interactive and entertaining on-demand music and music video streaming service. An extension of top-performing radio brands; the NRJ network, Virgin Radio stations, HOT 103 and the Sun FM network, targeted to Astral's connected audience. Available online now via radio station websites, the service will be offered for mobile devices this spring.
Access Press Release for more details & direct links to the on-demand player.
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Tags : On-demand Player, Digital Music Service
Industry